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Thursday, April 05, 2012 4:41:25 PM
Atrinsic
Vice President of Search
![](http://media.mediapost.com/images/events/contributor/online/david_rifkin_9401.jpg)
David Rifkin is the Vice President of Search at Atrinsic Interactive, a full service Online Marketing Agency headquartered in New York City. As VP, Rifkin leads a team of account managers, search strategists and analysts that focus their efforts on meeting client revenue and acquisition goals, strategic growth, and remaining on the cutting-edge of the search engine marketing industry. Also Rifkin’s role includes providing strategic analysis to potential clients in an effort to find previously hidden opportunities to increase revenue utilizing strategies such as multi-channel attribution, real-time optimization and
Meet David at:
Panel: How Search Changes Your Voice
Date/Time: April 23, 9:30 AM
Will voice search lead to the end of keywords and how do search marketers market in a keyword-less world? Mobile phones and tablets will force search into a different role. Some believe it will become more important. Not many can argue that the smaller screens and audio inputs make voice a more intuitive and efficient way to navigate through apps and searches. How will voice search and the new crop of digital assistants, such as Siri, change search marketing? What are the imperatives for marketers seeking to ensure their brands integrate well with the mobile experience? In this session, we'll tackle these heady questions and more.
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http://www.mediapost.com/searchinsidersummit/speaker/9401/david-rifkin
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