correct me if I'm wrong, but isn't there talk and speculation that Tivus and LodgeNet could end up even partnering and teaming up to offer collaborative services, in addition to their competitive stand-alone products? I.E. LodgeNet could leverage the Tivus ad-insertion model into their system through a partnership. This could allow Tivus to offer a stand-alone product while allowing LodgeNet to take advantage of the partnerships that Tivus has established with their channel partners for ad-insertion.
It reminds me of when Steve Jobs came back to Apple, and everyone had this attitude of "down with microsoft, return to glory!" and Steve Jobs basically said If Apple is going to succeed, it needs to get away from the mentality of "we have to beat microsoft" and just be Apple. Apple and Microsoft today are both 2 of the largest software developers for each others platforms, despite all of the banter and competitiveness between them, there is actually a great deal of collaboration between the two companies with the software that they make for each other.
Steven Truckenmiller may be the perfect person to help leverage/broker such a relationship.
