The "other Seesmart" is already a publicly traded company and is listed on the Frankfurt Exchange. http://ir.seesmartled.com/share.php And maybe the reason Bloomberg has them mixed up is because the company is already in their files of public companies. http://www.bloomberg.com/quote/APF:GR Bloomberg may have made the same erroneous connection White hopes others make as well, and took the description from the other Seesmart. The other Seesmart would have to have done a R/M into ONFI in order to be connected in any way.