Watchit Media, Inc. Launches Watchit Visitor Television Network; WVTN Presents City Visitors In Hospitality Environments With Point-of Interest Television Content and Embedded Lifestyle Advertising
Business Wire via COMTEX
Aug 10, 2005 8:00:23 AM
LAS VEGAS, Aug 10, 2005 (BUSINESS WIRE) --
Watchit Media, Inc. (OTCBB: CGZT) today announced the launch of Watchit Visitor Television Network (WVTN), a unique television channel to the gaming and hospitality market. The Company has initiated WVTN in the Las Vegas hospitality market. Like Watchit's other television programming for Private Video Networks(TM), WVTN will be presented in both standard and high-definition television formats.
WVTN will highlight local and regional historical sites, geographical points-of-interest and related visitor destinations. This content will be complimented with third party advertising and the hospitality venue's own advertising. This advertising will vary depending on the demographic and other lifestyle characteristics of the guests frequenting the hospitality venue.
"One of the advantages of Watchit's approach to Private Video Networks(TM) is our ability to focus very targeted advertising on the discrete attributes of select captive audiences," said James Lavelle, Watchit's Chairman and CEO.
"Visitor television in the hospitality sector has been around for a number of years, however, the quality of the presentation and the relevancy of the content is relatively poor. WVTN is elevating visitor television to a much higher level quality and, at the same time, presenting advertising that connects the guest more closely with their own lifestyle choices." Mr. Lavelle went on to say, "Most importantly, the hospitality venue has the opportunity to advertise their brand and amenities directly to their guests on WVTN resulting in elevating brand and brand loyalty to a higher level."
Watchit Visitor Television Network is one of a variety of Private Venue Programs(TM) produced by Watchit Media presenting relevant programming and targeted advertising to captive audiences in gaming and hospitality environments.
About Watchit Media, Inc.
Watchit Media, Inc. is the leader in producing high-impact television programming for Private Video Networks(TM) that matches the unique interests and lifestyles of captive audiences. Using digital photography, computer editing and Internet Protocol technology, Watchit produces, schedules and presents its video content via broadband to gaming and hospitality venues across the United States. Watchit's brand marketing and proprietary television programming reaches over 25,000,000 viewers per year.
SOURCE: Watchit Media, Inc.
Watchit Media, Inc. Doug Boxx, 702-260-1000 doug.boxx@watchitmedia.com
Copyright Business Wire 2005
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