Saturday, March 31, 2012 12:59:36 AM
[Opinion] IPO Central - BNNY
Everyone knows what pasta is, and there's no doubting that most people like it.
Most people know that pasta comes in a wide variety of both shapes. . .
. . . as well as a seemingly endless variety of colors, some of which appear to have been designed by highly advanced visual/culinary artists.
Pasta is also being offered by seemingly as many brands as there are varieties of shapes and colors.
Pasta is so ubiquitous, that one hardly even has to look to find it. It's available almost everywhere we go.
When we enter one of the larger supermarkets, pasta seems to span mile after mile of shelf space. The options sometimes even threaten to confuse and overwhelm the shopper.
For those of us with special dietary needs, we also have low gluten pastas, low sodium pastas, whole wheat pastas, high fiber pastas, low carbohydrate pastas, as well as a variety of other heart healthy pastas from which to choose.
An endless variety of sauces and recipes also await you once you have selected your particular variety of pasta.
Yes, this leads us to yet another IPO. Meet BNNY. BNNY stands for Annie's Inc. “Annie's, Inc. produces and supplies natural and organic food products. The company provides macaroni and cheese products, pasta meals, snacks, breakfast cereals, salad dressings and oils, BBQ and condiments, special diets, crackers, cookies, frozen pizzas, pretzels, and T-shirts. It markets and sells its products through grocery stores, natural food stores, mass merchants, and club stores in the United States and Canada; and online. The company was founded in 1989 and is headquartered in Berkeley, California.”
That's right: "It's simply better."
Hot off the IPO press, and having closed at $34.84, meet the potential short of the year. Not much of a trading history, hence not much of a chart to look at. In this case, common sense ought to prevail.
What the world needs now is another brand of pasta products? I say, "give me a break."
Everyone knows what pasta is, and there's no doubting that most people like it.
Most people know that pasta comes in a wide variety of both shapes. . .
. . . as well as a seemingly endless variety of colors, some of which appear to have been designed by highly advanced visual/culinary artists.
Pasta is also being offered by seemingly as many brands as there are varieties of shapes and colors.
Pasta is so ubiquitous, that one hardly even has to look to find it. It's available almost everywhere we go.
When we enter one of the larger supermarkets, pasta seems to span mile after mile of shelf space. The options sometimes even threaten to confuse and overwhelm the shopper.
For those of us with special dietary needs, we also have low gluten pastas, low sodium pastas, whole wheat pastas, high fiber pastas, low carbohydrate pastas, as well as a variety of other heart healthy pastas from which to choose.
An endless variety of sauces and recipes also await you once you have selected your particular variety of pasta.
Yes, this leads us to yet another IPO. Meet BNNY. BNNY stands for Annie's Inc. “Annie's, Inc. produces and supplies natural and organic food products. The company provides macaroni and cheese products, pasta meals, snacks, breakfast cereals, salad dressings and oils, BBQ and condiments, special diets, crackers, cookies, frozen pizzas, pretzels, and T-shirts. It markets and sells its products through grocery stores, natural food stores, mass merchants, and club stores in the United States and Canada; and online. The company was founded in 1989 and is headquartered in Berkeley, California.”
That's right: "It's simply better."
Hot off the IPO press, and having closed at $34.84, meet the potential short of the year. Not much of a trading history, hence not much of a chart to look at. In this case, common sense ought to prevail.
What the world needs now is another brand of pasta products? I say, "give me a break."
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