Live Current Media, Inc. (LIVC)

[21stcenturyfox]

Did you listen to the CC ? Don?
good to see this kind of ongoing growth for one of the company's portals, Perfume.com

from InternetRetailer.com at: http://www.internetretailer.com/dailyNews.asp?id=15812

Tuesday, August 16, 2005

Conversion rates at Perfume.com have increased to 5.52% of site visits from 3.68% since the Aug. 2 re-launch of the site, the company reports. The company also is experiencing a 50% retention rate, up from about 25% before the re-launch, and an 8% increase in the sales margin, says Jason Bailey, vice president of marketing.

Perfume.com redesigned the site to make the price and the add-to-cart button most prominent on the page, instead of distracting shoppers with other superfluous information, Bailey says. The site’s navigation was restructured to break down items by designer or brand. “Before there were some loops you could get lost in clicking around the brand or designer and not being able to find them separated out,” he says.

Another feature added to the site is a breakdown of how much a shopper will save on a purchase. The site lists the regular price, the lower Perfume.com price and how large a savings that represents. Every time an item is added to the cart, Perfume.com recalculates the savings. “We’re making all that information very clear, upfront and prominent,” Bailey says.

The company also redesigned the landing pages for pay-per-click traffic to eliminate navigation elements and links to other product categories, focusing instead on the item the consumer seeks. “We’ve reduced the number of people that are bouncing on that page,” he says.

The company also updated its “about us” page to discuss company data security measures and to emphasize that it is a publicly traded company, Bailey says. Perfume.com is owned by Communicate.com.