Baristas Coffee Company, Inc. (BCCI)

[FN22]

I wonder more about the overall sustainability of the new stores. From what I could gather it would appear that historically many of these type of coffee shops with this concept have failed. At least the Reality TV Show (if it makes it to cable) would at least set Basistas apart from the competition. Someone on this board made a good suggestion that the stores should be opened in places where folks are not so used to seeing scantily clad women. Missoula fits that description I'm sure.