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Fairhills Group, a New York family office for Edward Bronson is building its reputation as a hedge fund operator with two recent hires, according to US-based Hedge Fund Alert.

The firm has reportedly signed managers for two investment teams designed to provide seed capital of US$5 million to $50 million to startups, offering support and marketing offerings under the Fairhills name for a 2% management fee plus a slice of performance gains.

Fairhills began as Fairhills Capital Management in 2002 for the purpose of advising small public companies on alternative forms of financing and co-investing in deals before shifting focus during the GFC.

From 2009, Fairhills Group has been primarily managing capital investments of the Bronson family office in public companies including investments in Hong Kong, Germany, Israel and Australia.

In January 2012 Fairhills Capital Management received status as a registered adviser with the US Securities and Exchange Committee.

The first two planned funds will be quantitative equity funds investing in the Russell 2000 index and European stocks, according to the report.

Bronson additionally plans to bring on portfolio managers to trade commodities using their own strategies backed by capital raised by the Fairhills marketing effort.

http://www.financialstandard.com.au/news/view/12786102/