eTrade data on APII
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Profitability (TTM)
Gross Margin 6.89%
Operating Margin -170.18%
EBITDA Margin -168.46%
Net Profit Margin -180.09%
APII's Gross Margin is less than 85% of other companies in the Recreational Products industry, which means it has less cash to spend on business operations as compared to its peers. As indicated by the Operating Margin, 79% of APII's peers are able to control costs and expenses better.
Management Effectiveness (TTM)
Return on Assets -131.25%
Return on Equity -446.53%
Return on Inves. Capital -446.53%
The Return on Equity for APII shows that it is able to reinvest its earnings less efficiently than 97% of its competitors in the Recreational Products industry. Typically, companies that have lower return on equity values are less attractive to investors.Growth Rate (TTM)
Company Contact
Headquarters: 1101 North Keller Road
Suite E, 1101 N. Keller Road
ORLANDO, FL 32801
Web Address:
Action Products International, Inc. (Action Products) is a global manufacturer and distributor of brand-focused educational toys and activities within the specialty toy industry. The Company's Toy & Craft business designs, manufactures and markets a portfolio of educational, positive and non-violent brands of toys, crafts, gifts and activity products, to various retailing channels, such as independent toy stores, gift stores, craft and hobby stores, specialty and discount retail chains, museums, zoos, aquariums, theme parks and attractions primarily in the United States and Canada. Its toy and craft operation primarily designs, markets and sells educational toy products under the name Action Toys. Products include wooden toys, action figures, play-sets, activity kits and various other playthings with an emphasis on non-violent, educational and fun topics, such as space, dinosaurs, science and nature. In December 2011, the Company acquired North East Expedite Logistics, LLC.
