NeoMedia Technologies, Inc (NEOM)

[TheInvincibleBull]

Straight from CEO of NEOM!!!! This was from friday

According to Ms. Marriott, there are many shiny new objects out there right now in the mobile space.

In addition to mobile Web, there are several emerging technologies that will have a huge impact this year.

“If you look at what the hype is this year, it’s all about mobile payments, NFC and QR codes,” Ms. Marriott said. “It was only in 2003 that the first mobile marketing campaign in the United States happened.

“This is still a very early market and it’s growing faster than any other channel,” she said. “Make sure that whatever channel you’re using, it’s appropriate for your consumers and your budget.

“Make sure it fits your strategy and your clients – don’t get dazzled by all the shiny objects.”

The NeoMedia executive also believes that QR code campaigns have matured over the past year.

While it the past, mobile bar codes led consumers to static pages, marketers are increasingly thinking outside the box and are beginning to develop interactive and engaging QR code campaigns.

“We started to see a lot of activity last year with QR codes and we have seen mainstream brands having a lot of success,” Ms. Marriott said.

“We’ve have gone from throwing a QR code on a print advertisement and we’re now launching very creative QR code-based campaigns that might have a sweepstakes component or link to a video,” she said.

“Having that innovation has added more excitement and has gotten more brands involved.”

Also here is the link.
http://www.mobilemarketer.com/cms/news/content/12418.html