People said the same exact thing when Muscle Milk came out..this segment is growing, a little more out there now than just a few gyms..Retailers compete for as much as the onestop shop market consumer as they can grab, given their size and items carried. If Walgreen's is carrying a product, history teaches us that CVS soon will as well, etc etc..Walgreen's isn't it, more will be coming..Don't underestimate the revenue potential here..Revenue has a way of making debt disappear..been that way since I traded my first security 30 years ago..and that company still trades today..
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