Beverage industry is it's own kind of species so to speak...lol...I have seen a new beverage product sweep a market rapidly, almost 'fadlike', and I have seen the flipside. We are loyal creatures of habit to the beverages we drink. We drink Coke at our house, I would pay $3,$4 for a 12 pack of Coke, even if a 12 pack of Pepsi was $1, .50, free, I don't want it..But we will try new things, especially if we hear about it from someone else who thought it was great. We get some media support from the markets we are already in, in terms of a newspaper article, etc. the product could really take off. I would encourage anyone who already has Phase III selling in their local area to contact their local newspapers and let them know, they are always looking for great new stories to run, educating their readers about new things available in their community. Even local televised media news runs stories about new products. I have one tv station in my midwest market than runs a new item segment once a week. I know a couple people at that station who do the on air broadcasts, when Phase III hits my market, I know I can get them to run a spot on it..Look for some type of pr coming down soon regarding the new Real Deal marketing campaign announced in the NFL signing pr..