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Re: sang k post# 68461

Sunday, 03/25/2012 10:34:22 AM

Sunday, March 25, 2012 10:34:22 AM

Post# of 94541
EDUCATION: Parents are beginning to take ownership of the problem I.e. texting and driving. "Driving" awareness of this problem is imperative so parents and children alike can embrace it's reality.

SOLUTION: Product differentiation is not crucial at this stage as few even know there is an economical mobile app available. By driving awareness to the problem and getting teens/ parents directly involved solutions will begin to materialize in the public eye. The solution with the greatest share of voice will evolve into the "household name".

Education + Solution = Safer Streets and Less Lives Lost