Dover Saddlery, Inc. (DOVR)

[Penny Roger$]

Dover Saddlery, Inc. is a specialty retailer and the multi-channel marketer of equestrian products in the United States. The Company sells its products through direct and retail. As of December 31, 2010, the Company maintains two primary catalogs, such as the Dover Saddlery catalog caters to the mid to high-end, English-style, equestrian products customer and the Smith Brothers catalog is aimed at the Western-style, equestrian products customer. The Company develops four Dover Saddlery catalogs and variations of Smith Brothers catalogs, including a large annual catalog for each market. As of December 31, 2010, the Company has operated 12 retail stores under the Dover Saddlery brand and one retail store under the Smith Brothers brand.

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