Thursday, March 22, 2012 5:05:43 PM
"I've watched MWWC's performance (stock price and communications) on a dis-interested basis for several months. I figure the company has a good chance to survive, but am still not prepared to commit funds via common shares. An alternative avenue is preferable.
With respect to communication strategies: they are designed to be long-term in nature to bolster brand image and reputation. One of the major lessons during any economic downturn is the companies hurt hardest long-term are the ones that layoff their workforce earliest and cut their communication budgets.
Obviously resource allocation is a difficult call at the best of times, however I believe the communication strategy is providing a dis-service to shareholders short-term and presents long-term reputational risks.
From a purely financial perspective, as the share price drops the required dilution on a per share basis increases significantly. This enforces a negative feedback loop."
(MDimport)
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