Rapid Fire Marketing Inc. (fka RFMK)

[recinvestor]

RFMK Due Diligence Links through March 20, 2012.

Someone on the board asked for these earlier today, so I worked on this throughout the day and have added my brief comments. Of course there is so much more due diligence out there, these are just the ones that have come directly from RFMK's shareholder updates and PR's.

New investors should read the PR’s and Shareholder updates from most recent to furthest back. You’ll have a much better understanding for everything that has happened.

PR 3-20-12
http://rapid-fire-marketing.com/rapid-fire-marketing-and-otherside-health-management-launch-vinhaler-com-for-cannacig-and-follow-on-products-the-pocket-puffer-is-announced
New website launched. Many questions answered just from navigating through this new site. Pictures, technology, future products and branding, online shop, pre-orders, wholesalers section, Q & A section, contact info, etc.

Everyone can now see how every aspect in earlier PR’s and updates have started coming together.

Shareholder Update 3-19-12
http://rapid-fire-marketing.com/update-to-shareholders-18-march-2012
Tom Allinder discusses new roles for company principals and gives future guidance.

PR 3-16-12
http://rapid-fire-marketing.com/rapid-fire-marketing-announces-tom-allinder-new-ceo
Tom Allinder named new CEO of RFMK. On track for product launch by end of March 2012. Incoming offers to fund long term production from diverse investment groups.

PR 3-9-12
http://rapid-fire-marketing.com/rapid-fire-marketing-updates-cannacig-progress
RFMK and OHM’s very own Cannacig Gen 2 prototype completed and in depth details offered. Branding and marketing discussed. New joint RFMK and OHM website in development to handle sales of follow-on brands and merchant accounts for sales of units.

PR 3-1-12
http://rapid-fire-marketing.com/rapid-fire-marketing-files-for-trademark-cannacig-shipping-to-dispensaries-throughout-california-in-march
Trademark registered for their new Cannabis Vaporizer Inhaler (CVI). Timeline set for their in house produced Cannacig Gen 2 to be on shelves by end of March 2012. Using OHM’s connections and ideas, celebrity editions, etc.

PR 2-28-12
http://rapid-fire-marketing.com/rapid-fire-marketing-executes-agreement-with-otherside-health-management
Contract signed with Otherside Health Management (OHM) and details of their collaboration laid out. Introducing OHM’s Judah Neiditch – industry veteran with extensive knowledge, ideas, and contacts within the MMJ sector.

Shareholder Update 2-24-12
http://rapid-fire-marketing.com/rapid-fire-marketing-update-to-shareholders-24-february-2012
Explaining the delay in finalizing the big contract they have stated is close to being done.

Again, in hindsight it all makes perfect sense why it took so long to get this contract agreed upon due to the huge undertaking in covering everything that we now all know.

Shareholder Update 2-17-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-17-february-2012
Still working to finalize big contract in forming an agreement that will cover North America and overseas countries. RFMK is placed on a Trade for Trade restriction.

In hindsight everything makes perfect sense knowing now that the Vapor Inhaler (Pocket Puffer) can be sold any and everywhere through normal retail outlets. The contract they were putting together with OHM would indeed need to be very comprehensive, thus the delays. The Trade for Trade designation debate begins. It has arguably been a good thing…

Shareholder Update 2-14-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-14-february-2012
Working to finalize big contract. Assurance to investors that they will indeed bring product to shelves in grand fashion.

In hindsight, this is the time they were working with Otherside Health Management (OHM a well known and connected dispensary in Los Angeles) in forming the agreement they have in place now.

Shareholder Update 2-7-12
http://rapid-fire-marketing.com/shareholder-update-for-rapid-fire-marketing-7-february-2012
Dilution of 20 Million shares. Funder used for distributing the 20 Million shares also decided to sell out of their position all together which caused excessive trading of over 100 Million shares in a day causing people to question the company.

In hindsight, the 20 Million share dilution was most likely to fund Cannacig Gen 2 research and development and production.

PR 2-6-12
http://rapid-fire-marketing.com/rapid-fire-marketing-cannacig-to-see-immediate-and-significant-distribution
Agreement with 10 non profit dispensaries for immediate placement of Cannacig Gen 1.

In hindsight, the original plan was probably to have a licensing agreement with THC Scientific to use their Omicron Ecig, but with RFMK’s Cannacig logo, but this never happened as they decided to go a different route. In the meantime, as word spread about the Cannacig Gen 2 being developed, the Cannacig Gen 1 was lost in the shuffle and dispensaries decided to wait until Cannacig Gen 2 was launched.

Shareholder Update 1-31-12
http://rapid-fire-marketing.com/shareholder-update-31-jan-2012
THC Scientific’s Ecig called Omicron being used in effort to save money in production, realizing strong interest from all over, looking for avenues for distribution beyond CA, asking for investors continued input.

In hindsight, we can now see this is probably where RFMK started to realize this is bigger than they expected. Hurried Cannacig Gen 1 to market in order to start over from scratch on a new plan for Cannacig Gen 2.

Shareholder Update 1-27-12
http://rapid-fire-marketing.com/rfmk-shareholder-update-27-january-2012
Working on getting Cannacig trademarked, more harvest cycle numbers expected, future move to OTCBB, taking shareholders input into consideration.

PR 1-25-12
http://rapid-fire-marketing.com/rapid-fire-marketing-first-edition-of-thc-e-cig-goes-to-market
Cannacig Gen 1 ready for market. Cannacig Gen 2 in development, 30-60 days for Gen 2

Shareholder Update 1-24-12
http://rapid-fire-marketing.com/thc-e-cig-new-photos
first photos of new THC E-cig called Cannacig. Ready in less than 30 days.

PR 1-19-12
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-reports-completion-of-first-harvest-cycle
reporting harvest cycle (aka crop numbers) from MCM non profit agreements.
MCM is under the umbrella of Rapid Fire Marketing and provides consulting services within the medical cannabis sector

PR 1-4-12
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-now-in-production-with-new-thc-e-cig
in production, distribution channels to be announced when agreements signed, ready for market within 30 days

Shareholder update 12-7-11
http://rapid-fire-marketing.com/investor-update-7-december-2011
RFMK website update addressing questions about who the producer is, etc.

PR 12-7-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-has-producer-for-thc-e-cig-production-to-begin-immediately
contract with producer for the THC cartridges

PR 12-1-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-managements-thc-e-cig-will-provide-a-revolutionary-new-delivery-method
finding a producer to fill the THC cartridges

PR 11-29-11
http://rapid-fire-marketing.com/rapid-fire-marketing-medical-cannabis-management-unveils-new-product
announcement of THC E-Cig development stages

LONG AND STRONG! GO RFMK!
Rec