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Sunday, March 18, 2012 3:29:02 PM
Its data, its the 6 yrs of historical information that shows you how a CEO and a company executes.
There are too many variables in business operations to compare apples to oranges. The only measure of success or failure, or young or mature in a particular business would be to only compare businesses with the exact same obective. In other words measures of success are completely different when comparing retail sales, personal service, mining, manufacturing, ect... It's very obvious if some of these type business were'nt profitable after X number of years they could easily be considered a failure, but it's not the same in every sector. Even when comparing businesses within the same sector it's important to take certain variables into account, like sales force, marketing budget, operational budget, R&D budget, ect... Some firms with a greater supply of capital should be expected to move through the growing pains at a much faster pace than those on limited capital. There are plenty of stories out there on new companies endevours to brand products, and I know the stories are very similar. They are there if you care to look. Winning Brands has in fact made tremendous strides in laying the framework for a viable prosperous company going into the future, but these enroads are only a means to success if capitalized on, and not guaranteed.
The business model may be behind schedule by some standards, and ahead of schedule by others. It's always been the goal of the company to secure 5,000 retail locations, then begin marketing, and taking initiatives to increase sales through at these locations while continueing to grow on other fronts. It seems from the information the CEO has made available to shareholders that they achieved the number of desired locations last year, and have now begun the marketing approaches they deem necessairy to improve sales. If funding can be achieved this process can be accelerated at a much faster pace, but that's yet to be seen.
I could list pages of accomplishments and failures which has brought Winning Brands to where they are today, but all that information is available publically for anyone who cares to look. What's important for investors with long term horizones to look at is this: Has the company laid the framwork which could lead to success in the future? Can the company capitalize on the relationships it's gained with government agencies in Canada and the US, the nations largest paint and sundries distributor, the developing relationships with the US largest big box retilers, can appropriate financing be achieved to push these relationships forward, ect... AND FINALLY, can the CEO bring these things to the forefront in the near future?
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