Friday, March 16, 2012 2:42:22 PM
635,674.79 - Revenue from orders
77,233.99 - Refunds
558,440.8 - Revenue-Refunds
92 days in Q4
Assume the stores generated $90,000 (I know I have no way to know if that is accurate. Based on ~$489 a day per store. It's just a guesstimate)
WOL Store most likely had a lower refund rate = 2-3% = $2,000
So:
Onlyleggings.com Gross Revenue - 635,674.79-90,000= $545,674
"Net Revenue" - $468,440
Avg. Return Rate ~ 13.8% (75,234/545,674)
Avg. Payment per order (gross) - $31.50
Avg. Payment per order that reaches the company - $27.04
This will be much more accurate come Q1 when we can see a breakdown of each revenue stream. IMO if the company can reduce refund rates in Q1 we should continue to increase our revenues and hopefully reach a profit.
Q1:
Orders: 13976 (76 Days, 183 per day) (~$5,600 per day)
Revenue from only leggings so far: 13,976*31.5= $440,244
projected: 91*183*31.50=$525142.8
I believe that number to be very conservative. DA reported $8-12,000 days from only leggings. A slow January most likely skewed the results. I bet we will meet his revenue guidance. I do hope the refunds are much lower in Q1 than in Q2.
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