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Re: None

Friday, 03/16/2012 2:42:22 PM

Friday, March 16, 2012 2:42:22 PM

Post# of 136071
17,324 orders

635,674.79 - Revenue from orders
77,233.99 - Refunds
558,440.8 - Revenue-Refunds

92 days in Q4

Assume the stores generated $90,000 (I know I have no way to know if that is accurate. Based on ~$489 a day per store. It's just a guesstimate)

WOL Store most likely had a lower refund rate = 2-3% = $2,000

So:
Onlyleggings.com Gross Revenue - 635,674.79-90,000= $545,674
"Net Revenue" - $468,440
Avg. Return Rate ~ 13.8% (75,234/545,674)
Avg. Payment per order (gross) - $31.50
Avg. Payment per order that reaches the company - $27.04

This will be much more accurate come Q1 when we can see a breakdown of each revenue stream. IMO if the company can reduce refund rates in Q1 we should continue to increase our revenues and hopefully reach a profit.

Q1:

Orders: 13976 (76 Days, 183 per day) (~$5,600 per day)

Revenue from only leggings so far: 13,976*31.5= $440,244

projected: 91*183*31.50=$525142.8

I believe that number to be very conservative. DA reported $8-12,000 days from only leggings. A slow January most likely skewed the results. I bet we will meet his revenue guidance. I do hope the refunds are much lower in Q1 than in Q2.