Writ Media Group Inc. (WRIT)

[j19l56s]

This is the answer I received, from WRIT to my inquiry on the MediaPlasm PR yesterday.

WRIT will continue to announce their own projects and utilize MediaPlasm to market and advertise the projects to consumers via social networking.


WRIT will release their projects theatrically, using MediaPlasm to market and advertise the projects utilizing social media platforms.


WRIT is firmly committed to theatrical release and wants to utilize the social media to make these releases a unique event for moviegoers. Connected Access will leverage the post-theatrical experience for consumers with a second window of distribution to connected devices.


The announcement of theatrical releases to consumers, in the demographic targeted, will be through traditional marketing channels. A heavy emphasis will be placed on the social media (through MediaPlasm) to leverage the artists social reach and capture consumers with word-of-mouth recommendations, one of the most powerful drivers of consumer action in the under 30 demographic. To drive consumers to attend the theatrical releases, Trailers, press, unique promotional content, etc, will be distributed through the social media.


Social marketing is not a static broadcast of announcements, it is the initiation of ongoing conversations with and between the consumers, the building of "buzz" is a conversational process. Before a release, it is starting the conversation of "what is this?", during a release it is the conversation of "OMG you gotta see this", and afterward it is the conversation of "We have to see this again or I can't wait to see what they do next".