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Re: just_an_ant post# 183963

Monday, 03/12/2012 10:01:20 PM

Monday, March 12, 2012 10:01:20 PM

Post# of 241034
Inititives like this are exactly what many here have been expecting to happen for growth to occur. This in-store activity along with new free standing case display packaging, different style display racks, racks for multiple setting and sizes, counter displays, brochure holders mounted above product in retail locations, ect... All this activity falls in line with the business model which has been discussed many times. Secure X number of retail locations for product placement, then begin to push inititives that will increase sales to X number of bottles per/day.

Many here continue to slam the financials, and with just cause if you only look skin deep, but it seems they fail to understand the business model here. We are now entering the part of the business model where these sell-through intitives are being more readily deployed, and we should begin to see financials demonstrating the growth of results of these inititives. Time will be the indicator.