Winning Brands Corporation (WNBD)

[lbdave]

It appears they service "Independent Retailers" meaning each retailer chooses whether they carry WC or not. I am not sure that has served WB well in the past but maybe this time.

It appears to me that the majority of retail locations within the US has been a direct result of Lancaster and Do-it-Best which both service independant hardware stores. Naturally new distributors don't automatically equate into mega sales, but it expands the odds that sales will increase on a gradual basis.

Seeking new distributors isn't as easy as asked these business to distribute and promote your product. Within the distribution network there are distribution cross-over that any manufacturer must be careful when selecting new distributors. In other words, a particular ACE hardware may have 10 different distributors bring in different products to their stores, so it's important that you don't have different distributors fighting for placement of the same product in the same store. We have encountered that senario before, and had to re-purchase product from one distributor.

Granted this is a far cry from earth shattering news, but it does show the progression of the product gaining traction through the distribution channels. Awareness naturally grows to the retail market market with every new shelf the product appears on, and these independant hardware locations are much more likely to reccommend a product they like.