Attitude Drinks Inc. (fka ATTD)

[Rustler]

ANYTIME sales of ATTD's product increases substantially in any sector (e.g., online) at the rate of 500% or more provides inherently clear, impressive, and insightful business numbers. Increased sales of any amount proves solid, substantive news. A 500-1,000% increase in sales represents damn impressive numbers any which way an objective analyst looks at them! It's the drastic percentage increase that proves so critical and focal!

Assuming, arguendo, that in 2011 ATTD sold only $5,000.00 of product online (e.g., I alone bought about $725.00 worth of ATTD product in 2011). Regarding ATTD, as a startup OTC company that actually has a product on the market and capturing increased market share almost weekly, the 500% online annual sales increase to $25,000.00 (likely much more) in the small online sector strongly indicates a successful product and telegraphs future positive expectations from the larger on-the-ground retail sectors!

A 500%+ online sales increase is a damn solid and insightful business number that only ignorant or biased analysts would ignore!