NeoMedia Technologies, Inc (NEOM): Laura Marriott, CEO of NeoMedia, on NFC...

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Re: tomcat17 post# 244752

Thursday, 03/08/2012 10:29:38 AM

Thursday, March 08, 2012 10:29:38 AM

Laura Marriott, CEO of NeoMedia, on NFC

Looking ahead, do you see augmented reality and NFC cannibalising 2D codes?

Laura: No, I don't. There's a cost issue to put NFC-enabled tags in your ads or on your shelves. You just can't compare them with 2D codes. And image recognition type tech is limited because it can't do the deep linking I talked about earlier.

http://www.mobile-ent.biz/news/read/interview-neomedia-s-laura-marriott-on-the-state-of-2d-barcodes/013599

In defense of QR codes, Marriott also points out that they are able to be scanned from farther away than NFC technology and also addresses consumer privacy concerns.

http://blog.barcoding.com/tag/laura-marriott/

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