SWEET SUCCESS (fka SWTS)

[starfire]

interesting read on Sweet Success brand.........

HORSHAM, Pa. -- Nutrisystem.com has acquired Nestle's Sweet Success in exchange for some 900,000 shares of its stock, the company has announced. Nutrisystem.com picks up the entire Sweet Success line, which includes ready-to-drink weight loss shakes, powdered shake mix and snack bars, and generated more than $14 million in sales through the first half of 2000. Nutrisystem, which began its online community about a year ago, reported sales of some $11 million during the first half of the year.

However, the company does not plan to pull it from the shelves of mass retail.

"Sweet Success is an excellent complement to the Nutrisystem.com online weight loss program," said Brian Haveson, chief executive for nutrisystem.com. "We will continue to distribute the Sweet Success product solely through mass market retailers, but will create the kind of online support, interaction and information ... that has proven so successful for the members of the Nutrisystem.com community."

The stock swap delivers Nestle a 3 percent ownership position in Nutrisystem.com.

http://www.findarticles.com/p/articles/mi_m3374/is_15_22/ai_67551086#continue