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Re: starfire post# 72

Tuesday, 08/09/2005 7:24:58 PM

Tuesday, August 09, 2005 7:24:58 PM

Post# of 441
$40 mil info could be old info, the info was copied directly from the PRs issued in June when I started this board, this info appeared in most PRs issued in June:

http://biz.yahoo.com/pz/050608/79588.html

"Sweet Success is a well known top-tier meal replacement brand. Its brand recognition is high among the target market. Historically Sweet Success has been ranked as the number two ranked brand behind SlimFast. As part of the Nestle USA product line, Sweet Success(tm) achieved sales exceeding $40 million annually, primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(tm)."

Then in the July 15th's PR, the company stated:

http://biz.yahoo.com/pz/050715/81796.html

" a release issued earlier under the same headline, please note that the annual revenue while under Nestle Ownership was $240 million."

"We also have requests for the product from distributors and retailers in other states and are working -- perhaps more rapidly than we initially expected -- to re-establish many of the 57,000 points of distribution and $240 million in annual revenue at retail that the brand enjoyed under Nestle's ownership."



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