Keeping my eyes on the horizon!
(1) Do they have a product or service?
(2) Is it a quality product or service?
(3) Is it a marketable product or service?
(4) Are there precedents, companies that provide the same kind of product or service?
(5) Do most if not all these companies trade for over a dollar a share?
(6) What differentiates my prospect from these other companies?
(7) Do they have a target demographic?
(8) Does that demographic have the means to support the product?
(9) Where does the commercial community stand, do Fortune 500 Companies want to reach the prospect's target demographic?
(10) Can the prospect deliver an effective avenue for the major corporations to reach this market?
(11) Do they have sponsors?
(12) What's the possible impact of their primary competition & will my prospect have the lead in the market?
(13) Does this prospect have management with a proven track record of not only running a company but actually bringing a company to market, making it successful & profiting from this endeavor.
And most importantly one personal question,,,
(14) Do I have the discipline, willingness & conviction to maintain a large core position.
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The purchasing power of the U.S. gay and lesbian population will hit an estimated $610 billion in 2005, according to a 2004 study by Witeck-Combs Communications, a Washington, D.C.-based marketing firm specializing in the gay marketplace.
Michelle Scales, director of Wells Fargo's division of "diverse growth segments," ticked off a list of attributes that makes the gay and lesbian market a natural fit for the bank: the U.S. gay population is estimated to include 15 million people with a combined $610 billion in purchasing power. Gays and lesbians are twice as likely to own a small business as non-gays, and 75 percent have incomes above the national average. Seven of every 10 gay couples own a home.
With that as a target who needs a Bullseye!!!!
