ZipRealty, Inc. (ZIPR)

[Penny Roger$]

ZipRealty, Inc. is a full-service residential real estate brokerage firm. The Company serves its clients through its combination of an online presence, robust technology and knowledgeable local real estate professionals in the field. The Company attracts clients directly to its Website through a variety of marketing channels, including online advertising, word of mouth, search engine optimization, and viral and social media. Through its Website and mobile products, clients can access a range of current real estate information and tools to research and engage in the purchase or sale of a home, including by connecting with one of its local sales agents, all of whom are licensed members of the National Association of REALTORS. The Company gives home buyers direct access to home listings data from local Multiple Listing Services (MLSs), which is the source of the updated information on home sales available.

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