"(...)By teaming up with CytoSport, we are entering a new beverage segment with attractive long-term growth prospects," said Pepsi North America president Rob King."
"(...)Also expect Coke and Anheuser-Busch to seek out their own protein RTDs to match Pepsi. Labrada Nutrition and ISS Research both have similar protein RTDs (I actually prefer ISS Research’s Oh Yeah! RTD over Muscle Milk). These two companies now may become increasingly attractive to Coke and Anheuser-Busch."
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