Friday, March 02, 2012 4:01:54 PM
Perhaps the biggest test and hurdle will be capability of serving the California market. Lots of competition in health & energy beverages, however it's a huge market with plenty of room yet to grow for new and established brands.
http://www.ift.org/food-technology/past-issues/2011/april/features/food-trends.aspx?page=viewall
New to ATTD, long on DROP.
http://www.ift.org/food-technology/past-issues/2011/april/features/food-trends.aspx?page=viewall
New to ATTD, long on DROP.
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