Been following this stock and board about a month, finally bought in today! I definitely see ATTD going somewhere positive in the future! What would be nice, is after PHASE III has effectively established its brand as a drink, is to move into the powdered protein/meal replacement area. That is where they will really give muscle milk a run for its money. As a person that is somewhat of a gym rat, I don't buy individual premade recovery drinks, prices are too high to do that on a consistent basis. If ATTD had a powdered form that you could mix consumers would go crazy! Again, this is obviously after ATTD can establish it's name. IMO, Go ATTD!