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Friday, March 02, 2012 1:41:09 PM
Retailers Join Payment Chase
Two Words: Digital Wallet—Wal-Mart and Target Join Project Aiming to Make Plastic Obsolete.
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BY ROBIN SIDEL
Wal-Mart Stores Inc. and Target Corp. are among roughly two dozen retailers working together to develop a mobile-payments system to compete with similar products from Google Inc. and big cellphone companies, according to people with direct knowledge of the project.
The push represents an effort by frustrated merchants to get the upper hand in the fast-developing market that turns cellphones into payment devices. The race pits the retailers against banks, credit-card networks, telecommunications firms and technology companies.
All of these groups are eager to satisfy the growing demand of consumers, particularly younger ones, who want payments to be less cumbersome
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