Blah blah, blah. "Retailer' Secret Weapon"? Seriously?
Nothing a retailer does with their advertising is secret. How can QR codes be a secret, if anyone can see the codes in ads, POP or on packaging? If QR codes were the key for retail marketing, everyone in the business would be implementing them. If what Marriott says is true, then what happened with Walmart, K-Mart, Kohls, JCP, and all the others?
More of the same babble about industry statistics that are essentially meaningless. Everything is a generality.
Although QR codes have crossed over into the mainstream, some consumers may still need to be educated on how to use them.
What a great quote coming from the CEO of a company she claims is the "global leader" in QR code technology. And, lest we forget, a company that has been around for over 20 years. Twenty years in business as the global leader and still making the case for educating consumers?
She refers to retailers that are not Neomedia clients. They are all Scanbuy clients! Scanbuy's retail clients include Target, Macy's, Sears, Home Depot, and GAP. Check out Scanbuy's website for the list and then look at Neomedia's website. Sorry, I forgot, NDA's prevent Marriott talking about any clients they have.
She loves referring to campaigns that are long since over and not being repeated. Notice all she talks about is what some companies tried but is silent about any results. For retailers, if a marketing tactic works, you can be assured they will keep doing it and expand the use.
Nice rhetoric, but nothing substantive or statistically supported.
H&M, the one former Neomedia client, has not done anything for at least two years. The big success story: 100 people lined up out of the 120K who were sent an SMS code and 2000 t-shirts were given away.
This is what she considers a major success?
