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Wednesday, 02/29/2012 9:58:05 PM

Wednesday, February 29, 2012 9:58:05 PM

Post# of 48490
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Stocktamer Profile - Hear AtLast Holdings, Inc. ($HRAL)



HearAtLast Holdings, Inc. (HRAL) is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations.

The Company is providing an affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. Through HearAtLast’s alliance and partnership with VitaSound, the Company has now formed a foundation to began expansion throughout North America. With Ontario as its nucleus, HearAtLast will continue to grow using Wal-Mart’s proven model as a template for expansion. With the Company’s Licensing Business Model and with the addition of key members to the organization, HearAtLast’s expansion goals will extend out to hearing operations that wish to affiliate and be part of the HearAtLast Hearing Store brand.



LOCATIONS
HearAtLast is conveniently located in a Wal-Mart store near you in Canada. HearAtLast is rapidly expanding to various Wal-Mart locations, if we aren't yet located at your favorite Wal-Mart, please revisit our web site to check in on our expanding list of locations.

HearAtLast Holdings business model also includes locations outside of Wal-Mart Stores and you will soon be seeing satellite locations in your neighbourhood medical clinics and shopping centres. In addition to this and in affiliation with our partners Vita Sound, we have developed a Kiosk model that will be located in select pharmacies and medical clinics. Here, our Kiosks will be able to quickly determine whether or not you may have a hearing impairment. Our Kiosks will give you information and direct you to the nearest HearAtLast Hearing Store where you will receive a FREE HEARING TEST.

HearAtLast is striving to make hearing affordable and convenient by opening up new locations throughout North America.



The NEURO-COMPENSATOR™ based hearing instrument is powered by the newest groundbreaking-neuro biological technology designed to enforce an optimal signal from the root of the auditory nerve to the brain. The Neuro-Compensator™ amplifies the audio bands so as to target a near-normal neuronal activity in the auditory system.

Vitasound introduces the world's first hearing aid based on the Neuro-Compensator algorithm, a novel hearing aid amplification strategy. The Neuro-Compensator employs neurocomputational models of the pathophysiology of hearing loss to optimize the gain calculation in a hearing aid so as to generate a more normal pattern of neuronal firing in the auditory nerve of the hearing impaired listener.

Those affected by hearing loss frequently report difficulty hearing sounds in noise, or tracking a person's speech in the presence of multiple competing talkers. The key shortcoming in conventional hearing aids is that they calculate how much gain to apply within each frequency channel without taking into account the total spectral content of the sound coming in, thus ignoring how multiple frequencies interact with each other to produce a normal sound perception.

In the resulting hearing aid, rather than calculating the gain separately within each frequency channel, the gain at various frequencies are dynamically calculated as a function of the entire spectral content of the signal. Compared to conventional hearing aids, a Neuro-Compensator-based hearing aid restores a much more natural sound for both speech and music, while sound perception in noise and sound localization are greatly enhanced.









NEWS

HearAtLast Announces Revenue Gains and Overall Business Model Improvement Since Strategic Alliance With VitaSound Audio Inc.
HearAtLast Announces Development of New Kiosk and Desktop Models for a New Interactive Hearing Screen Test
HearAtLast (HRAL), Along With Vitasound, Announces Release of Breakthrough Patented Technology HR3000
HearAtLast Holdings Welcomes Canadian Gold Recording Artist Bobby Curtola as New National Spokesperson
HearAtLast Holdings Announces a League of Extraordinary Business Executives to the Advisory Board, Including Ex-President of McDonald's Canada


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