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What's that Rumpus? Beyond genius!


Livewire Mobile shakes up its music service with a discovery application for Android tablets

LITTLETON, Mass., Feb 28, 2012 (BUSINESS WIRE) -- Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies, and consumers, has launched Rumpus, a compelling new application that allows music fans to discover new music they love and re-connect with old favorites.
The genius behind Rumpus is the unique way the millions of tracks in the Livewire Mobile database have been connected so that users can search for artists or tracks and find all the relationships and information that make playlist building so addictive.

In its first release, designed for Android tablets running Honeycomb or Ice Cream Sandwich, Rumpus allows users to search for artists and learn about them through featured biographies, YouTube videos, discographies, and a network of related artists. As users navigate through the application, they can bookmark artists along the way, providing a 'breadcrumb trail' that allows them to come back and learn more at a later date or to build a list of favorites they can share with friends.

With access to Livewire Mobile's extensive music catalog, users are also able to buy tracks and albums directly from the app and, through over-the-air delivery, to easily add newly discovered gems (or long-lost favorites) to their on-device library. In Q2 2012, Livewire Mobile plans to build additional features such as multiple playlists, integrated advertising, additional editorial content, and expanded device support to include Android smartphones, iPads and iPhones.

"With Rumpus, we've leveraged our history as a mobile music service provider, our extensive experience in creating market leading user interfaces, our long-standing relationships with major and independent labels, and partnerships with semantic technology providers to offer consumers an innovative way to explore their favorite artists and discover new ones," said Livewire Mobile's president and CEO, Matthew Stecker. "It's Wikipedia, YouTube, Facebook, Coachella music festival, and old school record store all rolled into one."

Although initially released as a direct-to-consumer offering, Livewire Mobile also offers Rumpus through its existing network of mobile operators and OEMs as a complementary channel to the traditional mobile music storefront. Through open APIs, the Rumpus application can be delivered as a turnkey music service with Livewire Mobile's own catalog and content delivery infrastructure or integrated with another third party service, offering an engaging alternative interface to consumers of that service.

Rumpus is now available for download, free of charge, on the Android Market.

For more information about Livewire Mobile's Rumpus music discovery application, please visit http://www.livewiremobile.com/products-services/rumpus or email [e-mail].

About Livewire Mobile

Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company's integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations. For more information, please visit www.livewiremobile.com.

Livewire Mobile is a registered service mark. Other trademarks are properties of their respective owners.

SOURCE: Livewire Mobile, Inc.

CONTACT:
Livewire Mobile Media Relations North America: Erin Schweppe, [phone] [e-mail] or EMEA: Dave Moreau, [phone] [e-mail] or Livewire Mobile Investor Relations Todd Donahue, [phone] CFO [e-mail]
Copyright Business Wire 2012