APS ALWAYS COORDINATES ITS PROMOTIONS WITH UPCOMING NEWS EVENTS. IT GOES HAND IN HAND, ITS A WELL ORCHESTRATED EVENT, ITS ALWAYS A "PALOOZA" THIS ONES CALLED AWSRAPALOOZA GUESS WHAT THE LAST ONE WAS CALLED!!!
SERIOUSLY, LIKE ANY EVENT THERE IS ANTICIPATION THEN THERE IS THE PARTY AND WHAT FOLLOWS IS CLEANUP!!! I just stick around for the party :)
cheers.. live, learn, enjoy or go back to work!