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starfire

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starfire

Re: sons post# 646

Sunday, 08/07/2005 3:00:34 PM

Sunday, August 07, 2005 3:00:34 PM

Post# of 3715
Sons, about BRVO, this is a joint venture. As I see it, CCE is spending $38M to get an exclusive Master license to distribute Slammers in N. America and parts of Europe. And by the by they are taking 50.05% euqity position so that their effort are not usurped by its competitor PEPSI. When the deal is finalized, I think you'll see KO becoming a buyer of BRVO brands. Slammers is on its way to becoming a houshold name. JMO.
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