gern-- BTW, think SAMSUNG--
Posted by: cksla
In reply to: None Date:8/4/2001 12:27:58 PM
Post #of 28801
Magiceyes is a SAMSUNG established business:
The First One Chip for Portable Multimedia Equipment Developed"
Digital Times, July 13, 2000
A domestic venture business succeeded in developing SOC(system-on-a-chip) for portable multimedia equipment and it is expected to strengthen the competitiveness of the Korean businesses in the area of non-memory semiconductor and multimedia system.
Magiceyes(represented by Cho, Myung-rae), the first venture business that Samsung Electronics established, made an announcement on July 12 that it succeeded in developing MMSP(Multimedia Signal Processor) for the first time in the industry. This solution is capable of processing audio, video and graphic data and compressing and retrieving the voice data on one chip.
Magiceyes has invested 1.5 billion won for the past two years for the development project and the chip has a built-in video processor that can encode and decode the JPEG, M (Motion) JPEG files, MP2 and MP3 decoder and 2D graphic processor. It also includes USB 1.2, IrDA 1.1, Serial and Parallel of interface and analog circuits.
Magiceyes says that except 16 bit DSP(Digital Signal Processor) it developed all the components needed to develop MMSP and with the newly developed one chip, it can save costs significantly in developing multimedia equipment and shorten the development time with three or four chips that the existing multimedia equipment require. It also added that the new chip consumes much less power than the existing products.
Magiceyes estimates that the demand for the multimedia signal processor in the world market will reach 20 million units this year and the domestic market demand for next year will 1 million and it will rise to 3 million units in the year 2002. Currently most of the processors are being imported and with the new products will replace 5-10 million imported units every year.
Magiceyes signed an MOU(Memorandum of Understanding) with a large business in Korea to supply the products and it plans to launch the mass production of the chips in August this year. It also has a plan to develop a portable entertainment player(model name: MkiVki) that includes built-in MP3 player, digital camera and TV and present the new products to the market in October this year.
Mr. Cho, Myung rae, CEO of Magiceyes said, "With the success of the development, we can bring down the production cost of portable multimedia equipment by 50% and it will become a good opportunity to sharpen our competitive edge in the area of information equipment market."
Magiceyes will also introduce a new line of products like 32 bit microprocessor, 3D graphic processor, MPEG 4 video and audio processor, and MMSP-2 in June next year.
