lol...i just like it with mustard an tomato.... this might not be the same thing kramer is talkin about but this stuff is GOOD.... http://www.google.com/search?q=liverwurst&hl=en&rls=com.microsoft:en-us:IE-Address&rlz=1I7ADFA_en&prmd=imvnse&tbm=isch&tbo=u&source=univ&sa=X&ei=L8pKT_XlMZGDtged1N3yAg&ved=0CDsQsAQ&biw=1055&bih=574