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Re: golfer2414 post# 11115

Wednesday, 02/22/2012 11:11:13 AM

Wednesday, February 22, 2012 11:11:13 AM

Post# of 92285
You're focus is misguided. DROP should be about products not Tiger, not golf. The first product works. Works well in fact.

Apparently you don't understand purpose of endorsement. While 1st place is no doubt ideal, exposure is everything & he's uniquely in a position whereas even when struggling he gets tons of exposure. A tiny minority of products ride with the one winner in any sport. There's plenty of others being exposed along the way. Notoriety comes in many forms after all - something Tiger knows all too well. Expose the name, create interest ... then it's about expectations & this is what Fuse needs to market & meet! All IMHO of course. smile