I think muscle milk is misleading their customers because it has no milk whatsoever in it. Now Attitudes Phase III is enhanced low fat milk with 35 grams of real milk protein along with a slew of other great vitamins. IMHO muscle(fake)milk doesnt even come close to Phase III. People want the real stuff! not some junk that may hurt them later on down the road. Dont believe me?? Watch Sam the cat and he will show you the real deal because cats know milk! http://www.youtube.com/watch?v=q9Fm87Vuna8