Bebida Beverage Company (BBDA)

[OlafKjelldsen]

The total traffic for the Brickyard 400 big screens that will be exposed to KOMA UNWIND is expected to be a total of around 1.2 million adult consumers.

Instead of posting a completely useless link to irrelevant old PRs about something that happened last year and was discussed to death long ago, how about posting a link to any verified benefits the company and its shareholders received from paying to be on these signs at the 2011 Indy 500?

This PR also throws around that 1.2 million number as though all 1.2 million "exposed" people will be staring directly at the Koma Unwind sign that flashes by along with everything else that goes by on the screen. I have been to plenty of sporting events with big, bright screens flashing sponsor messages. I can't recall a single one of them. Maybe it would have stuck in my head if I spotted it for sale somewhere after the ad, but as we all know...