e.Digital Corporation (fka EDIG)

[Tinroad]

What else did Alaskan Airlines say???....
"We continue to watch the market and explore new systems to see if we can find a financially viable solution and, in fact, are still in discussions with a couple of in-flight entertainment providers. At this point, though, nothing on the market pays for itself," Palmer says.

A more realistic near-term approach is to make DVD players and movies--currently offered complimentary to first-class customers on long-haul flights--available for a fee in coach.

So, later this fall, Alaska plans to launch an agreement with InMotion Pictures, with outlets at many Alaska airports on the West Coast, to offer customers discounts on rentals of DVD players and movies. Customers will be able to go to alaskaair.com and, after making their air reservation, link to InMotion to reserve units online."

So we got near-term DVD rentals that were to be implemented in the fall of 2002. What steps will be taken beyond that remain conjecture at this point. What steps have been ruled out are not evident from the article. Which makes jtdiii look rather presumptious in my book. (With all due respect, of course.) Furthermore, given the timing of the article (published 9/02 so probably a final edit in early 8/02), it would seem that the EDIG/APS PR of 10/23/02 could indicate that AA decided to explore opportunities beyond the InMotion solution. JMH&PO, of course

http://www.alaskasworld.com/news/2002/09/30_entertainmentoptions.asp