The vanilla tastes like a melted milkshake (which I think is awesome) and the chocolate tastes like a Yoo-Hoo. The very first order I got (2 months ago) was accidentally delivered to my neighbors house and she pointed out that it was better than Special K that she was drinking for diet. Everyone who I have had try it love it (10 people and growing). Of course some may say 10 people don't matter but that's how they do polls :). With no one disliking it I think the % of people that like it will be high. Of course for it to be successful it has to do more than taste good........
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