Good post. I am still up on the bulk of my shares (which I moved to my retirement account) but I am down on my second batch of shares. I am fully aware that anything can happen - both good and bad - but also expecting that my real returns will be seen in 3-5 years. So, I usually just check in: 1. To see new developments 2. To learn more about the company 3. To see if I can grab some more cheap shares All The Best