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Tuesday, February 14, 2012 2:07:18 AM
Being in Walmart on an end cap not only moves product but also get product awareness out to the masses. LARGE volume of people shop Walmart everday and being on an end cap gets us noticed. When they see 1000+ at their local store they'll be a little more familiar with the product having seen it at Walmart.
I also think hotels need to be targeted in a huge way until the revenue stream covers operation costs and WNBD is self sufficient though it doesn't provide much in product awareness. There are a lot of hotels and if 100 hotels can generate $600K per Eric, then all you need is 400 hotels to cover expenses. Seems very achievable in a short period and needed.
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