ONE MO’ ACQUISITION FOR NEOMEDIA
**** Posted with permission************
NeoMedia’s recent acquisition of Mobot brings another category to
the Word Registry. With Mobot, a marketer can register a word,
barcode, trademark and, now, any image with NeoMedia. This isn't
the "direct connect" yet (that’s coming), but it combines short
code and multimedia messaging in ways that NeoMedia can now offer
mobile marketing.
How does this work?
Take a photo of a CD cover with your camera phone and send it to
Mobot with one-click. You get back a list of songs, ringtones,
screen
saver, etc.
Or take a picture of the ChangeWave logo in a magazine, and you are
taken to a landing page on our Web site that tells you about a
special report on wireless-media marketing and a great stock
opportunity you can cash in on.
Mobot is already in bed with some major brands and just signed up
with Warner Music a couple of weeks ago. See how big this is
getting now? Virgin … Warner Music… you get the picture.
According to our wireless media guru, the real deal with Mobot is
that brands "get" mobile marketing through their applications. It's
not barcode-clicking. It's easier to do and they've had a few
successful magazine campaigns where the return was terrific.
Technology and speed are not an issue.
They should be launching another major magazine campaign soon, and
it wouldn't surprise us to see Mobot participate in a national
mobile marketing campaign with a U.S. service provider.
Bottom line, this is the biggest acquisition NeoMedia has made to
date. The Mobot service adds a great new feature to the PaperClick
functionality and it should add revenue immediately.
They also picked up some smart folks who should get PaperClick
launched quicker, too -- this is a very key issue not realized by
most.
Another thought from our wireless media expert: “There is only one
way left for direct connect, and that is through Bluetooth. … Wave
your Bluetooth-enabled phone at a movie poster and the phone
receives a video, ringtone etc. This is not NEOM IP. But if you
look at who NeoMedia has teamed with -- Aura Digital out of
Australia -- you will see they are launching this opportunity.”
On another front, we’re still anticipating an announcement of the
big Fortune 100 deal that will take NEOM into the operating systems
of a major OS player -- like Microsoft -- or Google, in our
opinion.
These deals always take longer than expected, but the future of
wireless media is clear to us. Our digital phone is rapidly
becoming the bridge between the offline and online world's.
NeoMedia owns the key patents to accessing that bridge, and with
the introduction of Word Registry (in a joint venture with
billion-dollar firm SAIC) and spoken-word URLs (coming soon), NEOM
becomes the primary gateway for the world’s consumer marketers who
want to reach and interact with the world's 2 billion digital
phones.
Subscribers should consider adding NeoMedia shares at current
levels and definitely get more aggressive with NEOM under 40 cents.
