NeoMedia Technologies, Inc (NEOM)

[success622]

Cameraphone Companies Click
http://www.telecomweb.com/news/1123011293.htm

In a marriage of futuristic service providers, Fla.-based NeoMedia Technologies Inc., a developer of wireless services and technologies that provide automatic links to Internet-based information, says it plans to buy Mass.-based Mobot Inc., a two-year-old provider of mobile visual and recognition technology. The non-binding letter of intent has NeoMedia offering cash and stock totalling as much as $11 million, including interest-bearing bridge loans to Mobot of as much as $1 million.

This could be the marketing wedding of the year. Mobot allows pretty much any company with a logo to launch interactive campaigns across wireless carriers without changing to existing visual media. NeoMedia sells software and patented technologies that include PaperClick for Camera Phones and the PaperClick Mobile Go-Window that link products, print and physical objects directly to targeted online data.

Taking advantage of the popularity of cameraphones, Mobot “connects the real world to the digital world” via such devices. Says founder Russell Gocht, "Mobot empowers consumers. With Mobot, they can use the cameras in their mobile phones to take pictures of offline media such as magazines, posters, product packaging and logos. Mobot's visual matching technology identifies the pictures and the brand logos they've taken and connects them directly to relevant information. Mobot is fast and easy for consumers to use, and it is proving itself as a powerful new tool for media companies and marketers.” So far, Mobot has partnered with media groups Warner Music Group, JANE magazine, ELLEgirl and VIBE; and with such advertisers as L'Oreal, Samsung and Saturn.