comScore Inc (SCOR): comScore, Inc. is a provider of digital...

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Sunday, 02/12/2012 5:20:55 AM

Sunday, February 12, 2012 5:20:55 AM

comScore, Inc. is a provider of digital marketing intelligence platform, which helps the customers make business decisions and implement digital business strategies. The Company’s products and solutions offer the customers deep insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. Its digital marketing intelligence platform consists of databases and a computational infrastructure that measures, analyzes and reports on digital activity. It delivers the digital marketing intelligence through its comScore Media Metrix product suite its comScore Marketing Solutions products, its comScore mobile solutions and its comScore Web analytics solutions. On August 31, 2010, the Company acquired the outstanding stock of Nedstat B.V. (Nedstat).

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