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Re: MACD-213 post# 18670

Friday, 02/10/2012 11:53:14 AM

Friday, February 10, 2012 11:53:14 AM

Post# of 29182
And our exposure continues to grow. Hanna's strategy has been explained just as I suspected:

Womenetics: Your products are now sold nationwide. How have you grown your brand?
Rochelle: Our strategy has always been to build the Lyric Culture brand slowly at the premium level and then expand into department stores and mass-market retailers through diffusion brands.