Arbitron Inc (ARB)

[Penny Roger$]

Arbitron Inc. (Arbitron) is a media and marketing information services firm serving radio, advertising agencies, cable and broadcast television, advertisers, retailers, out-of-home media, online media and print media. The Company provides four services: measuring and estimating radio audiences in local markets in the United States; measuring and estimating radio audiences of network radio programs and commercials; providing software used for accessing and analyzing its media audience and marketing information data, and providing consumer, shopping, and media usage information services. It refers to its local and network radio audience ratings services, as its syndicated services. It provides radio audience estimates and related services in the United States to radio broadcasters, advertising agencies, and advertisers. Its customers use the information provide for valuing and executing advertising transactions. In July 2011, the Company acquired Zokem Oy.

http://www.google.com/finance?q=ARB